Digital signage is targeted communication on location, over networks of screens and other digital media. It represents a fast growing segment in Out Of Home advertising also called Digital Out Of Home ( DOOH). More and more screens are appearing in shopping malls, stores, exhibitions, airports, town squares and other public spaces. Because that is where you can best impact actual behaviour.

In digital signage, you have to captivate the audience’s attention in order to get your message across. Great videos are created in the battle for the customer’s mind.

But Digital signage is not TV. The best digital signage is short, intriguing and spot-on. More like flash films and presentations. Posters that animate. They need to deliver a message in 1 to 5 seconds. Or even 0,5 seconds, for people on the move. But you still need to capture the eye. That is why we make our media moving, both physical and visual.